Ilayathalapathi vijay is having a poor run for last 3 years. All his fan support is going in vain as all his films seem to have the same story and the same fate at the box office.After pokkiri in 2006 all his films are big duds.Azhagiya tamizh magan didn't run well as it was neither commercial nor had a proper story.After that came kuruvi(2008) , villu(2009) which were big flops which started questioning the actor's credibility as the box office king. Vijay's next venture with sun pictures fared decently at the box office mainly due to sun pictures advertising and promos.The actor's next film is sura where he is trying to straighten is campaign.
Ultimate star ajith always takes a film at a time and tries to give a different product every time. After Billa, a big blockbuster came Aegan, an action comedy,remake of srk's main hoon na , which didn't run well. Then came aasal , the usual don story, which had an average fare in the box office. Ajith's upcoming film is announced to be a cop story.Hope he strikes a winning rhythm.
The main reason for big heroes film flopping is likely due to the lack of emphasise in the story and acting.Unnecessary importance to formulas,cast,style and glamour has led to these losses.But at the same time ayan , a shrewd action film has won because of the story. So, there is still cope for our heroes to make it big!!!!!